Do you cringe when someone says you have to be good at business development to advance your career?

Do you dread the thought of selling yourself?

Do you feel awkard or inauthentic when trying to sell?

Do you feel like you have nothing in common with the rainmakers at your firm?

Imagine developing new business without feeling like you're selling...in just 5 minutes a day and 20 days!


It could look like:

  • Bringing a more confident and authentic self to business development

  • Expanding your network with amazing people who you're excited to work with

  • Creating generous habits that naturally attract new business

  • Actually having fun with business development

Here’s what’s inside:

20 daily videos (of 5 minutes or less each) and assignments to apply what you learn to the day ahead for four weeks:

Week 1: Your Business Development Mindset - To create lasting change, we must start from the inside-out - with your mindset! Challenge the ways you currently think about business development and explore new, more supportive beliefs around it.


Week 2: Start With You! - Connect with who you truly are - your purpose, strengths and what you love to do most - so you can sell in a more authentic, enjoyable way. 


Week 3: Expand Your Network - Business development works best when you're collaborating with people you genuinely enjoy. Identify and find the people you really want to work with and cultivate authentic connection with them.   


Week 4: Build Generous Habits - Business development is really just about helping other people. Explore some generous habits you can cultivate to attract new business in an easier, fun way. 


To support you, we'll send you an e-mail each weekday morning for 4 weeks (starting the Monday after your date of purchase) to remind you to log back into this course and receive your big idea for the day. We'll also send you an e-mail each Saturday to help you integrate your learning from the previous week.  

Meet the I2L Coaching Team - your guides on this business development journey!

We each share a common story when it comes to business development...

As CPAs ourselves, we struggled to develop business in a way that felt authentic to who we are. After all, we signed up to be accountants, not salespeople! Yet, we knew that selling new work was critical to advance and thrive in our careers.

Afraid of being too salesy, promoting ourselves or getting rejected, we invested in coaching to support ourselves. Once we discovered and leaned into our unique styles and created an intentional, systematic process to support us, we were each able to grow significant new business...and had fun doing it!

Now, as coaches ourselves, we've combined the practical wisdom we've gathered over the years (from our own experiences and those of hundreds of our clients) to bring you this simple, powerful program!

What people usually ask before signing up for the I2L Business Development Challenge:

  • I’m already so busy. How can I fit this in?

    We get it. We designed this program to fit into the busiest of schedules! You'll receive 20 simple, powerful ideas each weekday morning. Each video lesson is less than 5 minutes and comes with a simple assignment to help you apply what you learn to the day ahead. Each day builds on the day before it, so you can create massive shifts in just 5 minutes a day over 4 weeks!

  • I struggle with accountability for self-paced programs. Can you help?

    We know how easy it can be to forget to log back into a course to complete it, and we don't want you to miss out on any of the magic! To support you, we'll send you an e-mail each weekday morning for 4 weeks (starting the Monday after your date of purchase) to remind you to log back into this course and receive your big idea for the day. We'll also send you an e-mail each Saturday to help you integrate your learning from the previous week. If you struggle with accountability for self-paced programs, why not sign up with a friend? You could provide one another with some accountability and expanded learning!

  • What if I get off track during the 4 weeks?

    You'll receive access to this program for 180 days (approx. 6 months) from date of purchase. If you get off track at any point during the 4 weeks, simply start your 4 weeks over again (as long as you're still within 180 days of purchase).

  • Could my team/organization do the I2L Business Development Challenge as a group?

    Yes, we love supporting groups for our I2L Challenges - this amplifies the fun, accountability and learning! We offer organizational licenses and special pricing for groups of 10 or more. We also offer more comprehensive group coaching programs for business development. E-mail Sarah ([email protected]) for more information.