Selling yourself can feel challenging...but it doesn’t have to be painful.
Learn how to develop new business without selling your soul.
Attracting the new business you want without having to “sell."
Attracting clients you’re excited to work with and selling work you actually look forward to doing.
Feeling confident about who you are and what you have to offer.
Creating a business development system that provides you with a great return on your investment.
Having fun developing new business!
It’s tailored for accountants and taught by CPAs who are now professional certified coaches.
Coaching exercises help you uncover your unique style and strengths and understand how you can leverage them to develop business more naturally.
We give you (optional) guidance on how to add more accountability and support if you want to work with a mentor or accountability partner during and after the program.
Instead of asking you to change who you are to sell, we help you uncover who you already are and build success around you.
Instead of teaching you sales skills that feel awkward or rote, we help you discover how you can better use the skills you already have.
We teach you professional coaching skills that will help you identify and close sales opportunities (without feeling like you’re selling!).
We give you a structured process to create a business development plan you can use during and after the program.
8 modules of video content, including practical coaching assignments to help you apply what you learn during this program and beyond.
Module 1: Introduction & Overview - Uncover your vision of success, set high-level goals and learn how to best work with a mentor.
Module 2: The Inner Game - Identify your strengths and uncover your mindset, belief system and fears around business development.
Module 3: Start with Why - Begin to uncover your purpose and understand how to use it in business development.
Module 4: What’s Your What? - Uncover what specific services you want to offer and what makes you unique.
Module 5: Finding Your Ideal Audience - Identify and connect with your ideal audience.
Module 6: The Outer Game - Create a business development plan with specific actions and routines.
Module 7: A Coaching Approach to Business Development -Explore how professional coaching skills, such as active listening and powerful questions, can help you identify and close opportunities.
Module 8: Living in Possibility - Reflect on what you learned, and create a sustainable plan to continue your growth beyond this program.
You’re a CPA firm leader (e.g., manager, director, partner or owner) who is relatively new to business development and wants to grow new business (including expanding a service line, creating a new niche or selling cross-functionally).
You want to uncover your personal brand and sell in a way that feels authentic to you.
You’re self-disciplined and willing to invest the time and energy required to make this program work for you for at least 4 months. (Pssst, if you need some help with accountability, we included guidance on how you can work with an accountability partner or mentor.)
You’re committed to personal growth. You’re willing to look inward, try new things and reflect on what you’re learning.
You want to create a strong foundation now, and you understand you may not close new sales until after the program. (Our focus is on the long term. Results for this program are not intended to be immediate!)
This course is NOT for you if:
You want a formulaic approach to sales, with sales techniques, tips or tricks.
You’re focused on the short-term and expect to close a lot of sales by the time you finish this program. (Although you may close some sales during this program, that is not the primary objective. We want to help you create a powerful foundation and structure that will bring in new business for years to come.)
You’re seasoned in business development.
You need Continuing Professional Education (CPE) credits. (Sorry, we don’t offer them!)
We know you’re busy, so we’ve included a suggested timeline to help you pace yourself over 16 weeks. Plus, you receive access to the materials for 6 months, just in case you need the extra time. It takes about 1 hour on average to watch and read each module. Then, you’ll need additional time to apply what you're learning by completing the related coaching exercises. Total time spent will vary, depending on where you are in your journey and how deep you dive into the content. As long as you’re willing to invest at least 2 hours a week throughout the program, you should see tangible results.
We understand that accountability can be a challenge for self-paced programs. We've provided guidance in case you choose to work with a mentor or accountability partner to enhance your learning and provide you with more accountability. If you can't find a mentor inside or outside your organization, you may consider working with someone else who can support your success, such as a coach (We’d be honored to coach you!) or an accountability partner (e.g., a friend or colleague, inside or outside your organization, who is also focused on developing business).
We created this self-paced program using the same content as our one-to-one and group coaching programs to make it affordable and accessible. And, really, can you afford not to? How many opportunities are you missing out on today because you lack the confidence to develop new business? Just think, by closing just one new sale, you’ll make a massive return on your investment.